Our UK BSB Products Ltd partner has turned the adventurous spirit of Carnilove into a unique consumer experience with the launch of Pet Set Go – Britain’s first pop-up travel agency dedicated to pets.
The initiative celebrates the growing popularity of travelling with pets while helping pet parents discover new destinations and prepare for adventures together. More than a campaign, Pet Set Go demonstrates how the Carnilove brand comes to life beyond nutrition, encouraging pets to Feed the Instinct and Ignite the True Spirit.
Visitors can receive practical travel advice, inspiration for pet-friendly destinations and expert guidance, all while discovering how proper nutrition supports an active lifestyle and unforgettable adventures.
Colin Rodger, Managing Director at BSB Products said: “We launched the Pet Set Go agency because an active, adventurous life isn’t just a luxury for our pets: it’s a necessity to ignite their true spirit. Our research shows that owners are willing to go the extra mile to ensure their four-legged friends are part of the pack, but every great expedition requires the right fuel. By pairing our meat-first, potato and grain-free recipes with expert travel advice, we’re helping pet parents support the vitality and natural strength needed for a lifetime of shared memories on the trail,” said Colin Rodger, Managing Director, BSB Products.
Read the full press release below to learn more about the campaign, the research behind it and the Pet Set Go experience.
