Brands

Our Brands

As pet lovers and pet specialists we aim to provide the best nutrition for pets all over the world in all respects, in all categories, and through all channels. We instil our strong commitment to pets into our brands, our products, and our business relationships.

Brands

Discover Vafo Brands

We make food for pets with love to provide the best care.

Brit Care
Brit Premium By Nature
Brit Fresh
Brit Veterinary Diet
Brit Animals

The company’s flagship brand is Brit, which first appeared in 2000. Today, it is exported to more than 85 countries on four continent sand commands a significant share of the CEE, Scandinavian, and Baltic markets. Only carefully selected high-quality ingredients go into the production of Brit pet foods. The brand follows the latest trends while remaining firmly rooted in the fundamentals of healthy nutrition and the company’s philosophy: “We make food for pets with love to provide the best care”.

Go to Brit

Instinctive love of meat

True Fresh Meat
Superpremium grain-free/potato-free formulas
Respects the natural origin of dogs and cats
Unique kinds of meat: ostrich, carp, wild boar, rabbit
With forest fruits, veggies, and herbs

Carnilove has been formulated with respect for the natural dietary needs of dogs and cats. Grain-free formulas rich in high-quality meats, such as salmon, carp, trout, turkey, rabbit, duck, pheasant, lamb, and wild boar, with forest fruits and herbs provide essential proteins, fat, vitamins, and natural antioxidants for excellent physical condition and immune system support. Balanced holistic formula to satisfy dog´s and cat´s instinctive love of meat.

Go to Carnilove

Good Mood Food

We know that a healthy mind is just as important as a healthy body, but should that thinking be limited to humans?

We’ve created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.

Go to Pooch & Mutt

Sniffing Out Sustainable!

Sustainable nutrition for dogs and cats
Made from ‘Second Chance’ ingredients
Climate neutral and fully traceable
1% of Sales donated to verified environmental causes

30% of all food produced goes to waste, and this has a huge impact on the environment. So to make the world’s most sustainable dog food, we learn from dogs themselves and never waste a single scrap. We hunt out the good, tasty, & nutritious bits that humans don’t want and use these in our recipes. These unused parts of meat, vegetables, and fruit become our ‘Second Chance’ Ingredients. We’re continually rethinking how pet food should be made in a smarter, more sustainable way. We know we’re not perfect, but we will always be honest in our approach and our reasons why. We dream of a world without waste, and this is the ultimate definition of our success.

Go to Planet Pet

Good food is the right of every dog.

No.1 Finnish retail brand
CO2 neutral products
Range of premium-quality food
No wheat, no GMO ingredients

Hau-Hau Champion dog food has been enjoyed in Finnish pet bowls for over 60 years. In that time, Hau-Hau has become Finland‘s most popular dog food and a significant part of the lives of dog owners. Our versatile selection of dog food, sausages, chew bones and treats are readily available in grocery stores without compromising on the high quality of the products. In fact, quality and taste are of paramount importance in all Hau-Hau products. Our wheat-free and meaty recipes are always developed to support your dog’s wellbeing. We stand so firmly behind the quality and taste of our products that we back all our products with a 100% satisfaction guarantee!

Go to HauHau

Superpremium balanced nutrition for dogs and cats
Contents 60% chicken, lamb, salmon, and potatoes
Sea algae and prebiotics for immunity support
Marine complex with omega-3 for healthy skin and shiny coat
Herbal blend for healthy digestion
Low grain, NO wheat – NO gluten

The Profine superpremium formulas are based on the latest research in feline nutrition and have been developed by leading European nutrition specialists in collaboration with breeders in Scandinavia. The unique combination of meat, rice, and functional ingredients ensures healthy digestion, sufficient energy, and excellent condition, while the added marine complex (shrimp and salmon oil) provides a balanced ratio of omega-3 and omega-6 fatty acids for healthy skin and a beautiful thick coat. Herbal essences of fennel, basil, and sage together with sea algae and prebiotics support digestion and maintain healthy intestinal microflora, which in turn boosts immunity.

Go to Profine

No wheat, but more meat

Superpremium line for grocery channel
High meat content
Contains superfood mix of Nordic herbs and berries
Grain-free varieties
No wheat, no soy, no GMO ingredients

PrimaDog’s mission is to ensure that every dog enjoys a happy and healthy life. We make it possible by offering dogs a diet that fulfills their natural nutritional needs. Our products are based on the latest scientific research and knowhow. YOUR DOG NEEDS MEAT, NOT WHEAT. Meat is the primary element in the canine diet. Therefore, it‘s always the main ingredient in our food. We want your dog to have the very best opportunity for a long and healthy life.

Go to Primadog

The art of feeding a cat

Premium line for grocery channel
Great taste of fresh meat
Rich in meat
Grain-free varieties
No wheat, no corn, no added sugar

Feeding a cat is an art form. For that reason, when we designed the new PrimaCat range, we listened to the top experts: cat owners. Complete nutrition for cats; always plenty of meat, never any wheat or added sugar. The product line also includes grain-free dry foods. PrimaCat is a meaty and delicious range of cat foods that you can feed to your beloved carnivore every day.

Go to Primacat

The right diet for every stage of life

Premium formulas for all categories of dogs and cats
Moderate protein and fat content for balanced muscle mass, bone
Only proven ingredients of the highest quality
Consciously selected and properly mixed nutrients
Fresh meat and wide range of proteins / Grain free with single animal source
Healthy diet up to advanced age

In addition to movement and a great deal of affection, healthy nutrition is the key to a carefree canine life. That’s why the founders of the company, Claus Lefers and his son Jörg Lefers, have always followed their motto: ‘Develop a diet that puts the real needs of animals first without any whats, ifs, or buts’. The important thing is that nutritional requirements change with the different stages of life. This means that young dogs have different daily nutritional needs than adult or mature dogs. In the Christopherus product range, we consciously choose each individual ingredient. Why? Because everything in the diet affects your dog’s health and vitality.

Go to Christopherus

Holistic superpremium formulas for dogs and cats
Farm-quality select ingredients
Wide variety of veggies, fruits, and herbal blends for lifelong nutrition
Low-grain, NO-grain, NO-gluten varieties

Sam’s Field superpremium dog food is formulated to meet the specific nutritional requirements of dogs with respect for breed size, life stage, and changing dietary needs. Rich in fresh meat and animal proteins, fruit and vegetable extracts, and other functional ingredients, the unique composition promotes proper digestion and efficient use of nutrients. Grains, especially wheat, reduce the digestibility of dog food, meaning fewer nutrients are absorbed in the digestive tract. Sam’s Field gluten-free, grain-free, and lowgrain formulas are safe because they eliminate the risk of food intolerance and other adverse reactions to provide a lifetime of quality nutrition and good health.

Go to Sams Field

Healthy Pets

Vitamins, microelements, and nutraceuticals with high bioavailability
Tender, tasty snacks enriched with a complex of active substances, herbs, and extracts
BARF supplements in natural form: dried herbs, plants, and oils for a holistic approach to animal health and supplements for BARF feeding

The Canvit food supplement series for healthy animals promotes health and prevents the most common problems our pets suffer. Typical animal diseases, especially lifestyle diseases, are the result of improper nutrition, weakened immunity in critical situations, and vitamin and mineral deficiencies. Using the Canvit product spectrum, we’re able to effectively prevent these diseases and promote good health. Prevention in the form of Canvit nutritional products is an effective way to ensure your pet enjoys a long and satisfying life.

Go to Canvit

For a perfect life
Highly digestible chicken, no substitutes
Cold-pressed herring oil
Algae, brown seaweed
Chondroprotectives

Nutrition plays a key role in our lives. It profoundly affects not only our physical condition but also our mental wellbeing. A complete dry food typically represents a major part of a pet’s daily intake of nutrients. Therefore, it is crucial to choose a diet that best covers the specific nutritional needs of your cat. The Nutrican formulas are designed by Canvit’s experts based on many years of experience in the creation of diets and vitamin preparations.

Go to Nutrican

Find Our Distributor

Choose a Country Below:

VAFO CERTIFICATION

Quality & Certificates

Our manufacturing facilities are certified according to the most exacting qualitative criteria and are fully compliant with the ISO 9001 and HACCP quality standards. This ensures full traceability of all raw materials from their manufacture to the final product. Our recipes are based on quality ingredients and contain no objectionable additives, such as protein substitutes, soy, or GMOs. The quality of our products is regularly verified not only by our own in-house laboratory but also by independent ISO 17025 accredited laboratories.

Brands

Our Brands

Brands

Discover Vafo Brands

We make food for pets with love to provide the best care.

Instinctive love of meat

Good Mood Food

Sniffing Out Sustainable!

Good food is the right of every dog.

No wheat, but more meat

The art of feeding a cat

The right diet for every stage of life

Healthy Pets

Find Our Distributor

VAFO CERTIFICATION

Quality & Certificates

About us

Our Brands

Newsroom

Hau-Hau Champion pioneers world’s first AI- powered dog food vending machine

Take your cat’s dining experience to a new level with treats containing 96% FRESH meat from Brit Care Cat RAW Treat

PrimaCat launches special “Presidential Cat Food” batch to honor Finland’s new President and his cats

Contacts

Newsletter