To give something back...
We started as a small Czech family business. Bowl after bowl we have become the European leader in the pet food industry. But big success comes with even bigger responsibility, and that’s why we’re doing our best to give something back and help others in need, using our influence and voice to raise important topics and make a difference. For pets, for humans, and for the environment.
We care about the environment
Committing to sustainability
If you want to change the world, you need to start with yourself. That’s why we’ve committed to leave the smallest possible pawprint on our planet. Not with empty words but with a clear action plan and deadline.
VAFO Sustainability Commitment 2025
- Recyclable materials
- Less material
- Waste reduction
- CO2 offsetting
Increase in use of sustainable ingredients
- Use of alternative proteins
- Minimizing food waste
- Maximizing local ingredients
Renewable energy sources
- Solar panels
- Biogas and natural gas
- Water recycling
- CO2 offsetting with a range of projects designed to reduce our CO2 emissions
- Climate-neutral brands
- Maximum use of sustainable ingredients
- Environmentally responsible behaviour
- Minimizing promo materials
- 50% less printing
- Going digital
- NO plastic
- Learning and sharing our commitment
Our Partners in Sustainability
We care about pets
Helping those in need
No pet should stay without human love and care.
And yet, so many pet shelters need our help.
But we do much more than that!
We care about people
A happy pet starts with a happy parent!
More than €150.000 a year for activities that improve quality of life.