VAFO Group, a leading European manufacturer of superpremium pet food, continues to execute its VAFO 2030 growth strategy and announces another significant investment in Poland. The Group has acquired the premises of a former fish cannery near Słupsk, which it plans to transform into a modern wet food factory. The investment, valued at approximately €14 million, represents another step in strengthening VAFO’s position in one of its key European markets.
The project is fully aligned with VAFO’s long-term VAFO 2030 strategy, which focuses on expanding production capacities, particularly in the wet pet food segment, whose popularity among pet owners continues to grow. The facility will focus on the production of pouches – portions of wet pet food packaged in flexible sachets. In its first phase, the plant will have an annual production capacity of up to 100 million units. Operations are scheduled to begin by the end of 2027, and the new facility will create more than 50 new jobs.
“This investment is a natural continuation of our existing presence in the region. In addition to the proximity of our Carry Pet Food facility, our decision was strongly supported by the highly constructive cooperation with local authorities and investment institutions within the Słupsk Special Economic Zone (SSEZ). This allows us to fully leverage the synergies we have already built in the region and further expand our production capacities in Poland,” says Jakub Majer, CEO of VAFO Production and Member of the Board of Directors of VAFO Group.
The new facility will be developed on a 12-hectare site currently occupied by an unused fish cannery. The strategically located property is situated just ten kilometres from Słupsk, approximately 120 kilometres from the Port of Gdynia, one of the region’s most important logistics hubs, and thirty kilometres from the Carry Pet Food production facility, of which the new plant will become a part. Carry Pet Food is currently the only manufacturer of handmade dog chews in the European Union. Production at the new facility will include both VAFO Group’s own brands and private-label products for international partners.
Sustainability also plays a key role in the project. The facility will utilise modern, energy-efficient technologies with a strong focus on energy recovery and minimising its environmental footprint. The project has also received strong support from local authorities, who view the investment as a significant driver of regional development.
In recent months, Poland has become one of the key pillars of VAFO Group’s European expansion. Following the acquisition of one of the country’s largest pet industry distributors and this new investment in manufacturing capacity, the Group is reaffirming its long-term commitment to building a strong regional presence that integrates production, distribution, and direct customer engagement.
