VAFO Group, one of Europe’s leading producers of superpremium pet food, continues to execute its VAFO 2030 growth strategy and announces another significant investment in Poland. The Group has acquired the site of a former fish cannery near the city of Słupsk and plans to transform it into a modern wet pet food production facility. The investment will amount to approximately €14 million and represents another important step in strengthening VAFO’s position in one of Europe’s key pet food markets.
The project is fully aligned with VAFO 2030, the Group’s long-term strategy focused on expanding production capacities, particularly in the wet pet food segment, which continues to gain popularity among pet owners worldwide. The facility will specialize in the production of pouches – portions of wet pet food packed in flexible sachets. In its first phase, the plant will have an annual production capacity of up to 100 million units. Operations are expected to commence by the end of 2027, creating approximately 50 new jobs in the region.
The new facility will be developed on a 12-hectare site currently occupied by a disused fish processing plant. The location offers significant strategic advantages, situated just 10 kilometres from Słupsk, approximately 120 kilometres from the Port of Gdynia – one of the most important logistics hubs in the region – and only 30 kilometres from Carry Pet Food, which the new facility will become part of. Carry Pet Food is currently the only manufacturer of hand-made dog chew bones in the European Union. Production at the new facility will include both VAFO’s own brands and private label products for international partners.
Sustainability will also play a key role in the project. The factory will utilise modern, energy-efficient technologies with a strong focus on energy recovery and minimising environmental impact. The investment has also received strong support from local authorities, who view the project as an important driver of economic development and job creation in the region.
In recent months, Poland has become one of the key pillars of VAFO Group’s European expansion strategy. Following the acquisition of one of the country’s largest pet food distributors and now this investment in manufacturing capacity, the Group is reaffirming its long-term commitment to building a strong regional platform that combines production, distribution and direct customer relationships.
