Purr & Meow, sister brand of Pooch & Mutt, unveils a refreshed identity, upgraded recipes and new range architecture. The refresh brings the same wellbeing-led nutrition, expert-backing and premium positioning to the cat industry that has made Pooch & Mutt the trusted dog health brand across Europe.
The refresh follows Pooch & Mutt’s major rebrand in January, which repositioned the business as ‘for all breeds & needs’, as no pet is the same. Purr & Meow now brings the same philosophy to cats, with nutritious, functional recipes designed to support them through every life stage and wellbeing need.
Every recipe is made with carefully selected, functional ingredients to support cats from the inside out, with a particular focus on gut health. Across the range, ingredients including Prebiotics and Postbiotics, Psyllium Husk, Apple and Mojave Yucca help support healthy digestion and overall wellbeing.
Paul Dennison, CEO of Pooch & Mutt, comments: “The new Purr & Meow identity has been created to give cat owners a brand they can trust. The cat food category continues to premiumise, and we believe there is a clear opportunity to stand out with strong shelf appeal, functional nutrition and products that feel genuinely tailored to cats’ different needs.
“As part of the Pooch & Mutt family, Purr & Meow benefits from years of experience building one of the most trusted health-led brands in the dog space. This rebrand gives Purr & Meow the foundations to follow that same path, with clearly defined ranges, high-quality recipes and expert-backed products.
“Longer term, our ambition is for Purr & Meow to become a much bigger part of the business, with the same level of innovation, expertise and range development that shoppers and retailers now associate with Pooch & Mutt.”
