CAT’S LOVE, the Austrian premium cat food brand within VAFO Group, is introducing new recipes, textures and a completely refreshed look from November 2026.
From November 2026, CAT’S LOVE will unveil an expanded product portfolio together with a modernised brand identity designed to reflect cats’ individual preferences and the close bond they share with their humans. The brand, which belongs to Austrian pet food company PETCO GmbH, is also introducing a new claim – “All you feed is love.” – expressing its philosophy of combining high-quality nutrition with care for cats’ individual needs.
More variety for different feline preferences
Cats have very individual tastes, and the refreshed CAT’S LOVE portfolio responds with new recipes, textures and product concepts offering greater variety and more choice when it comes to everyday feeding. One of the key innovations is a new dry food line featuring modern freeze-dried coating technology. Freeze-dried turkey powder is applied to the kibble to help preserve aroma and flavour and support high palatability.
The portfolio is further expanded with new ragout varieties, Pure Filets and a Paté Light line, bringing additional textures and feeding options to the range. “We looked at the entire CAT’S LOVE range from the cat’s perspective – from recipes and ingredients to aroma, texture and palatability. The result is our strongest portfolio yet,” says Katharina Miklauz, founder of CAT’S LOVE.
Proven quality in a new look
While the portfolio is evolving, the core principles behind CAT’S LOVE remain unchanged. The brand continues to focus on high-quality ingredients, transparent labelling, grain-free recipes and products with no added sugar. Production takes place in cooperation with long-standing manufacturing partners in Europe. The relaunch also introduces a completely refreshed visual identity.
The new packaging puts the relationship between cats and their humans at the centre of the brand, capturing natural moments of anticipation, enjoyment and contentment. At the same time, the updated design gives greater prominence to the product itself and its ingredients, combining emotional storytelling with clear product communication and stronger visibility on shelf.
More choice for cats, their humans and retailers
With its refreshed product portfolio, CAT’S LOVE offers greater variety for different feline preferences while also creating new opportunities within the premium cat food category.
Different textures, new recipes and complementary product concepts make it easier for cat owners to adapt feeding to their cats’ individual tastes and needs. The new CAT’S LOVE range will be available from November 2026 at CatsLove.com and selected specialist retailers.
