Rooted in instinct. Commited to true spirit.
CARNILOVE, the premium pet food brand inspired by the natural diets of dogs and cats, announces the launch of its new global brand identity and a refined, clearly structured product portfolio, starting April 2026.
Founded in 2012, CARNILOVE has grown organically across international markets, driven by the strength of its proposition and clear nutritional philosophy. Today, the brand is distributed in more than 80 countries worldwide, with France, the United Kingdom, the Czech Republic, Poland, Ukraine, and the Baltics among its strongest and most developed markets.
This next chapter marks the most significant evolution of the brand since its launch. As CARNILOVE continues to expand globally, the renewed identity reflects a deliberate step toward sharper positioning, greater consistency, and a more structured international growth strategy.
At the heart of this new chapter stands the brand essence: Ignite True Spirit. This philosophy reflects CARNILOVE’s long-standing belief that animals are independent beings. Not accessories or possessions, but spirited companions whose vitality, strength, and natural behavior deserve to be supported through appropriate nutrition.
CARNILOVE continues to craft food that respects pets’ natural needs, using real meat, carefully selected ingredients, and recipes aligned with their instinctive diet. The renewed identity expresses its purpose with greater confidence and consistency across all global markets. It provides pet parents and retail partners with a clearer understanding of the brand’s philosophy and product structure, enabling informed feeding decisions grounded in trust rather than trends.
The new identity introduces a more distinctive visual language, a unified tone of voice, and a modern design rooted in simplicity and authenticity. Enhanced shelf visibility and clearer product segmentation strengthen orientation for both pet parents and retail partners while remaining true to the brand’s natural philosophy.
As part of this transformation, CARNILOVE has streamlined its portfolio to create a more transparent product offering. The refinement impacts more than 100 SKUs across dry food, wet food, and snack categories for dogs and cats. Clearly defined ranges are supported by straightforward communication and nutrient-rich recipes developed to maintain optimal nutritional value, palatability, and digestibility.
At the same time, CARNILOVE is strengthening its focus on the growing cat segment. With the global cat population increasing and the rise of the so-called “cat parent” culture, the brand is expanding its cat portfolio while also placing greater emphasis on cat-focused communication. This reflects the specific needs of modern cat households and reinforces the brand’s commitment to supporting the instinct and wellbeing of both dogs and cats.
Across the entire portfolio, CARNILOVE upholds its core nutritional principles:
• High meat content
• Fresh meat in selected ranges
• Grain-free and potato-free formulations
• No artificial additives
• Inclusion of natural superfoods
In addition, dry formulas and selected ranges are now free from chicken meat and chicken fat, offering suitable options for pets with sensitivity to chicken.
This evolution comes at a pivotal moment in the brand’s development. Having built a strong global foundation, CARNILOVE now enters a more focused phase of international growth, aligning its distribution, communication, and product architecture under a clearly defined brand concept rooted in instinct.
“With this evolution, we are moving CARNILOVE into a clearer and more defined identity, marking the beginning of a new era for the brand. At the same time, we are strengthening areas where we see strong future potential, including the growing cat segment. We are not changing who we are. We are expressing our strength with greater clarity, confidence, and global consistency,” says Monika Kováčová, Global Brand Director of CARNILOVE.
CARNILOVE reinforces its position as a premium brand rooted in instinct, committed to quality, and dedicated to supporting the true spirit of dogs and cats worldwide
