One of the UK’s fastest growing and most-loved pet food brands, Pooch & Mutt, has taken a strategic investment from their long-time manufacturing partner the VAFO group, in a multi-million pound deal to help grow the brand and develop operations in the UK.
The deal sees VAFO taking a minority share in the company with the ability to take more over time, whilst providing both the funding and manufacturing capabilities for the brand to grow. Pooch & Mutt’s founder, Guy Blaskey, remains at the helm of the Clapham-based business, with the support of VAFO’s Petr Kriz, who joins the Pooch & Mutt board.
Pavel Bouska, CEO and the owner of VAFO Group comments, “I like to team up with people who share the same philosophy. The quality and sustainability of our products and its impact on the health of pets is at the centre of everything we do at VAFO. As we are predominantly producers, partnering with Guy Blaskey and Pooch & Mutt, who clearly share the same values and operate in the biggest pet food market in Europe, was only a natural step. Because we are a family company, our partnerships usually last for decades and not for years, as I am sure it will be in this case.”