The Austrian premium brand WOW is expanding its range for dogs and cats in Q1 2026 with innovative new products! Popular WOW products will also be presented next year in a revised, more user-friendly packaging design and with adapted recipes that meet the latest standards.
01/2026: WOW DOG dry food | Facelift & more attractive price
WOW DOG dry food in 1kg, 6kg and 12kg packs is getting a comprehensive facelift and will also be offered at an even more attractive price from 2026. The grain-free recipe with a high meat content remains, as usual, in premium “Made in Austria” quality. New, resealable and fully recyclable mono-material bags provide additional convenience and also meet sustainable customer requirements.
01/2026: WOW DOG Natural Dentals | New look & improved recipe
WOW DOG Natural Dentals have also been further developed: a new look and an improved recipe with hydrolysed poultry protein now make the chews even more digestible – even for sensitive dogs. The products can support the dental and oral hygiene of dogs of all breeds and sizes and are still available in “Small & Midi” and “Maxi” sizes.
02/2026: WOW DOG Premium Salmon Oil | Boost for coat, skin & fitness
The ideal supplement to any meal, whether wet or dry food: the new WOW DOG 100% Premium Salmon Oil! Thanks to its high content of valuable omega-3 and omega-6 fatty acids, pure salmon oil can naturally support the immune system and general well-being of dogs: “To complement our nutritious, vitamin-rich menus, we are now launching our high-quality salmon oil as a daily dietary supplement with a WOW effect and a boost for coat, skin and fitness!” says founder Katharina Miklauz, welcoming the new addition to the WOW range.
04/2026: WOW CAT Soup | Relaunch in a practical pouch
WOW CAT soup menus are entering the new year with a striking relaunch: the popular soups for cats will now be available in practical 40g pouches instead of 70g tins. The modernised look ensures a significantly better shelf impact, while the familiar quality with fine fillet pieces in the “chicken” and “salmon” varieties remains unchanged.
04/2026: WOW CAT Purrfect Duett | Delicious treats for cats
Fine mousse meets an extra portion of sauce – a harmonious combination that makes every meal a special treat: “The patented packaging allows Purrfect Duett to be served in a unique way – the delicate mousse is poured into the bowl and the delicious sauce is evenly distributed over the food,” says Miklauz,explaining the new wet food range from WOW CAT, which comes in “chicken” and “duck” varieties.The high-quality recipe, completely free of added sugar, grains or preservatives, impresses with its delicate consistency. A complete food that will make even picky gourmets happy!
The new WOW CAT and DOG products will be available in the WOW online shop at www.wow.pet and in selected specialist shops during Q1 2026.
