The spring season was marked by one of the most important international events in the pet industry: Zoomark 2025 in Bologna, Italy. VAFO Group made a strong impact, showcasing not only exciting updates from our flagship brands but also unveiling a wave of innovations from our newest family members – WOW, and Dagsmark. Most importantly, VAFO once again led the way in innovation, introducing over 70 new products across categories, reinforcing our role as a true trendsetter in the pet food industry.
Product News from the VAFO Portfolio
Brit Care Treats for Small Dogs
Created specifically with sensitive digestion in mind, these treats combine exceptional taste with functional ingredients tailored to smaller breeds.
Brit Christmas Collection
Includes new canned recipes for dogs, a festive 4-pack, and two new cat soups—also available in a convenient multipack. In response to growing demand, we are also introducing Advent Calendars for both cats and dogs.
Collagen Chew Bones
Produced in-house in Poland, these long-lasting bones offer not only a satisfying chew but also support joint and dental health—an ideal functional snack.
Innovations from Our Newest Brand Family Members
WOW DOG Meat Bar
High-protein bars packed with extra meat, offering a flavorful and nutritious snack for active dogs.
WOW CAT Soft Sticks
Tasty, meaty, and irresistibly soft—WOW CAT Soft Sticks are the perfect treat between meals.
Dagsmark
Founded in Finland in 2016, Dagsmark is a proud new member of the VAFO Group, known for setting high standards in responsible pet nutrition.
In the veterinary segment, VAFO expanded its Brit Veterinary Diets line with new functional recipes addressing specific health needs of dogs and cats—demonstrating the brand’s ongoing commitment to advanced pet care rooted in science and nutrition.
Zoomark 2025 not only served as a showcase of VAFO’s innovation pipeline but also as a hub for deepening existing partnerships and forming new ones. The overwhelming interest from industry stakeholders confirmed that VAFO’s vision continues to resonate strongly across European and global pet food markets.
As part of our long-standing commitment to social responsibility, VAFO donated all the pet food displayed at our booth – 15 full pallets to our trusted partner, U-Hearts, an organization dedicated to supporting animals in war-affected regions of Ukraine. We are proud to stand with those who protect and care for vulnerable pets, especially in times of crisis.
