Pooch & Mutt, one of the UK’s fastest-growing pet health brand, launches at-home gut health testing and science-backed tailored supplement plans for dogs.
Pooch & Mutt is committed to delivering holistic solutions that help dogs of all needs and breeds lead happy, healthy lives. And this unique launch marks a pivotal step in the brand’s evolution from a premium pet food company, to a fully integrated pet health brand.
With 70% of a dog’s immune system linked to their gut, mainstream microbiome testing offers a new route to tackle hidden health issues and drive measurable improvements through targeted nutrition.
Paul Dennison, CEO of Pooch & Mutt comments “Improving the lives of pets has always been the focus here at Pooch & Mutt, and the launch of our Gut Health Test takes this commitment to the next level.
By combining cutting-edge microbiome science with personalised nutrition, we’re not only enhancing the health of individual dogs, we’re redefining what pet care can look like for the mainstream.
It’s incredibly exciting to step into this new space of personalised pet health, which allows us to push boundaries, innovate, and offer something unique for dogs and the people who care for them. And not only that, but this new offering has given us access to huge amounts of data across various dog breeds that will steer our future product development, meaning we’ll be launching products we know pet owners need and will see results from.” Dennison concludes.
The Pooch & Mutt gut health test – powered by BIOME9, a market-leader in canine microbiome analysis – is available now to consumers across the country. It uses cutting-edge science, research and AI to deep-dive into dogs’ unique microbiomes, to identify gaps or imbalances.
The new Pooch & Mutt gut health supplement range includes seven products, with supplements aimed to tackle common symptoms, including Gut Detoxifier, Gut-Joint Matrix, Microbiome Support, Immunity Support, Fibre Support, Vitamin Complex and Gut Skin Support. Personalised product subscriptions and one-off bundles are offered to users following the test, ensuring a smooth purchasing journey that’s accessible to everyone, with incentives in place.
Pooch & Mutt acquired BIOME9 back in January of this year, a strategic move that reinforces the brand’s commitment to science-backed, accessible pet health. Since then, the BIOME9 team and operations have integrated seamlessly into Pooch & Mutt, ensuring continued excellence and innovation in pet nutrition.
