Last year, VAFO gave Christmas gifts to its customers and partners in more than 75 countries around the world. This year, however, the company’s representatives decided to give good instead of material gifts. In addition to the good deed, this is another step in the company’s sustainable strategy to reduce the carbon footprint generated by the distribution of Christmas gifts.
VAFO, the Czech market leader in the production and distribution of pet food, has decided to change its strategy in gifting its customers and partners starting this Christmas. Material gifts will be replaced by the gift of good. Each year, VAFO representatives and company partners will select a charitable project to support with funds allocated for Christmas gifts.
A project aimed at helping homeless animals, of which there are more than 200 million worldwide, was chosen to start this tradition. Specifically, the money was donated to an animal shelter in the Polish town of Przyborówko, which is located near the Carry Per Food production plant belonging to the VAFO Group. The latter suffered a fire in 2019, destroying much of its facilities. VAFO’s Christmas donation will therefore be used to build a brand new building that will provide the elderly and sick residents with sufficient comfort and security, especially during the winter months.
In addition to helping abandoned pets, this is another step the company is taking towards sustainable business. “Every year at Christmas we send more than 700 gifts to 75 countries around the world where we export our products. The distribution of these gifts leaves behind a carbon footprint, which we have now eliminated. At the same time, there is no guarantee that Christmas gifts will always hit the mark. A contribution to charity ensures that we have succeeded in improving the lives of abandoned four-legged partners, which we believe warms every animal lover more than a material gift,” says Teresa Alvarez Sone, Marketing Manager of the VAFO Group. Each of the more than 700 clients will receive a video in their email inbox about the Christmas gift they are part of, featuring their name and the name of the company